The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The medium is the message.
http://www.thegiant.org/wiki/index.php/Obey_Giant
The "Hope" poster was produced during the US presidential election in 2008, by artist Shepard Fairey in support of the Obama campaign. One day, Shepard found a photo of Obama and illustrated it into a image. Soon he received the approval from the Obana campaign and was asked to produce the text highlighting the ideology of hope. "Hope" and "Progress" both were commonly used throughout Obama campaign . The "Hope" poster soon became used by the campain. And easily spreaded as a symbol of Obama compaign (Democratic Party)During the presidential election, Obama was himself a symbol of change, and representing hope to Americas. It satisfied the publice who are supporters to Obama. Meanwhile, It achieved the reputation of Obey campaign and the artist's wealth.
Did you read there was some controversy about this poster? It was because Fairey had used a photograph for his inspiration, but he never credited the photographer. Personally, I don't think he should have to because the final product is very different from the original. But some people tried to make a case out of it. And it's interesting because we have discussed this issue of "appropriation" before. TX
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